So you've decided that you want to make an investment in your business and have a video made. You've got some ideas in mind and you're starting to shop for someone to produce your video. I'm sure by this point you've given some thought to your budget and what you can afford. In our last post we talked about how different video production services can affect your budget. Now we are going to talk about how to work with your video producer to get the best video possible that fits within your budget.
One of our biggest struggles in working with new clients is gauging what type of budget they have to work with. I can understand that you want the best deal possible and that you might even feel that sharing you're budget might give you a disadvantage when negotiating price. Well I'm going to shed some light on the process to try and help you make the best decision when choosing a video producer to help you with your video project.
First thing to understand is that not all video production companies are created equal. You can be reaching out to a company that's just one guy working as a camera operator, or larger agency with over 25 employees. Not that the one man operation can't deliver a great video for you, but he might not have access to some of the things that larger operations have, however you can sure bet that going with a huge production company is going to cost you. You might be looking at starting prices upwards of $30,000.
Some of the smaller operations can get pretty creative with your budget and squeeze the most out of your money. Without all that overhead that comes with a huge roster of employees, and a 20,000 Sqft office, most of your budget goes into making the actual video.
The thing that I hear a lot is "Just give me a quote", The thing is, we can produce a 60 second promo video, for both $1,000 and $5,000. Each of these videos will look pretty different. Maybe you are looking to hire a few actors and shoot for a whole day, or maybe you just need some simple shots that we can grab in a half day. More often then not an increased budget will directly go into the production of your video rather then just increasing our profits.
When you are upfront about your budgeting and needs, it's much easier for your video producer to design a plan that will best suit your needs and finances. It is certainly time saving. We've certainly spent days coming up with a project design that would best serve the customer only to find out that they don't have the budget for everything that I've quoted. Knowing that information up front, I would've known not to offer things that clearly weren't in the budget.
To sum things up.
Don't be afraid to share your budget, know what you want, and how much you are willing to pay for it, and you'll find that things get done more quickly and efficiently. Why spend so much time time looking and amending quotes, when you can be designing and working on making a great video.